HOVIS ADVERT

THE BREAD SHOP
A young boy walks out a bread shop wearing a brown coat, brown scarf, brown baker boy hat and brown shorts c arryinga loaf of bread in his hand. 'There you go lad' the baker man says to the boy as he gives him the loaf- old fashioned speaking

CART
He then runs into a horse and cart which a man is riding down a narrow cobbled stret. He is also wearing a brown bowlers hat and smart clothing. Along this side are small houses with clothing hanging outside shops and titanic posters The horse neighs and the boy runs out of the horses way through a door where he loses his hat and his shirt changes showing the change in time.

WOMANS' MARCH
Walking into the women's marching protest. Suffragets: all women wearing shirts or blazers with a long skirt and a hat. The protest is for women rights to vote. Women march down a main road (no cars) with posters in their hands fighting for their rights. Policemen arresting a woman violently and men in moustauches and top hats.

SOLDIERS
He then runs through marching soldiers, all dressed in green army suits with guns held against their shoulders, chased by a young girl in a frock and a hat. One of the soldiers salute to the young boy and is welcomed with a salute in return. Cobbled streets, yet larger houses in the background.

STREET WITH CARS
As he runs through another road we are introduced to three more peple. Two men in suits and a woman in a dress, who are leaning against an old fahsioned maroon motor car with a petit white dog.

THE WAR
Houses are destroyed, wooden planks is all that's left of them. The classic Winston Churchills speech is heard in the background as we see audience walking to a new destination with all their belongings. Old fashioned radio is playing the news; the only sort of technology they had in this period. Music dies down as the enginge of the fighter jet overpowers as it flies low as boy runs to the next period. He is not wearing shorts, a sweater vest and a brown blazer

STREET PARTY
Party on the street; a completely different atmosphere. Roads are made of tarmac - seperated from the pavements. The colour theme is white and red - celebrating the end of the war in England. A boy siting on the chair dressed as a pirate:wearing an eye patch, a scarf around his head and a striped jumper. Old women dressed in long dresses lay the table.

GIRL/FOOTBALL PLAYERS
Girls wearing mini skirts, handbags and cardigans with big hair and alice bands. Streets lined with terraced housing and narrow roads; much more vehicles about. A modern car drives past with England flags sticking out of it. People are happy and celebrating. Boys wearing brown jacket and trousers. Football fans cheer for 'Tottenham'

STREET WITH ASIANS
Boy wearing a chequered shirt and brown leather jacket. Asian couple walk on the pavement, (showing the diverse ethnicity in England) past a TV shop, lady dressed in a sari and man dressed in a beige coat.

PROTEST
Boy wearin a brown shirt and a striped brown leather jacket. Protesters are wearing jeans and tops (modern day clothing). Boy runs in to the protest where they are shouting 'Cole not dole' A protestor shouts out 'Ey Lad, isn't it past your bed time'

FIREWORKS
Boy runs through a park at midnight- climbing past park benches as fireworks are visibile in the background - celebrating the turn of the century. He is in the same outift.

HOME
It is now daylight and two children are hanging around on the street, the bomber jacket has changed to a brown hoody - portraying the fashion of the new century. He arrives at home and sits on the kitchen table. The taps are made of metal, and the load of bread is now wrapped in a brown 'Hovis bag' Mum says "Is that you home love?" with a northern acccent. He replies with a "yeah" and smirks. The bread is sliced on a bread board and is shown on a light pink background with a tag line - "As good today as it's always been"

SOUND
The music throughout the advert is dominating, changings loundness as other sounds and dialogues are played and the there is diegetic sound. The music changes as different events take place - it adds to the mood of the time - Whilst the boy runs through the war period the music slows down and enters the minor key to make the mood more serious and tense. However when the walks past the football fans and the girls music enters a majoy key and becomes much more jolly. At the end the piece finishes with a piano - setting a calm atmosphere after the anti - climax he has just been through. Overall there is some dialogue, on screen and offscreen for the radio.

NARRATIVE
The advert portrays how hovis has lived through many periods - starting in the Victorian times around the 1880 and ends on the present day, 2008. The boy is the milestone of the advert which the camera follows from scene to scene until he gets home. The advert anchors the tag line at the end ' As good as it's always been'